Washington state university SOCIAL MEDIA INTERN

2024-2026 Team

wsucougarfb

Position Overview:

As a social media lead intern for Washington State University Football, I’ve worked across multiple productions and behind-the-scenes projects that bring the game day experience to life. I have full creative freedom to produce and manage content across all platforms, building stories and posts that capture emotion, energy, and pride.

My role includes live posting during game days, spring practices, and media events, tailoring content to match the mood and intensity of each moment. I work directly with football staff, coaches, and the creative team in a fast-paced, professional environment to ensure consistency and quality across all channels.

Key responsibilities include:

  • Media planning and campaign development for game concepts and creative projects

  • Managing social platforms during in game (Instagram, TikTok, X, Facebook)

  • Capturing and editing live content, including score updates, highlight clips, and player features

  • Conducting player interviews and engaging with fans in real time

  • Writing captions, editing photo/video content, and maintaining WSU’s digital brand voice year-round

Every post reflects the passion, cougar pride, and excitement that define Cougar Football in the Palouse

Smiling woman sitting on the field with headphones, holding a phone, surrounded by people in athletic gear, with workout mats and signs on the ground.
People working on a project on an old railway bridge at sunset, with string lights hanging from the metal structure.

estimated Metrics since January 2024

Followers Gained: 129,993

Accounts Reached: 2,516,779

Interactions: 1,203,739

Check out my gondola

Live story content

  • A football player wearing a red jersey with a Washington State logo, red headphones, and a large medallion necklace, standing outdoors with green trees in the background. Text overlay reads 'Cougar Prowl' and '@angeljohnson21', with the date September 6 and time 5:12PM.
  • A group of football players and a coach standing in a huddle on a football field at a stadium, with the caption 'Cougars Dialed In.' and the date October 25 and time 11:40 AM at the top.
  • University of Washington football players wearing black jerseys with red and white details, helmets, and masks, standing in a tunnel.
  • Photo of a football game at a stadium, with players on the field and spectators in the stands, taken at night.
  • A football helmet and a football on a grassy field with football players practicing in the background and a modern building. Overlay text reads "Day 4 Loading..." with a clock icon.
  • Football players in helmets and jerseys gathering outdoors on a field under a bright sun with a school building in the background, captioned 'WAKE UP, IT'S FOR CAMP'.
  • Football player in red uniform on the field with empty stadium seats in the background, capturing a moment before a game or practice.
  • Young man with curly hair wearing Beats headphones, a white jacket, and a red backpack, standing outdoors with a group of people in the background. The photo has an October 19, 2024 timestamp.
  • Athlete crouching on a football field, wearing a black jersey with the number 3, with a stadium and other players in the background, under a blue sky with clouds, with text reading 'Focus On' and a padlock emoji.
  • A photo of an airport tarmac with a white airplane at the gate and passengers boarding via mobile stairs, under a clear blue sky with an overlay text that reads 'COUGS ON THE WAY'.
  • A man in a red shirt and black pants is smiling while talking to a young boy in a gray jacket with red sleeves. They are outdoors on a cloudy day, and there are other people and RVs in the background. The image has text overlay saying "These Moments" and a logo of a mascot with a "W" on its chest.
  • College football players disembarking airplane on airport stairs, with text overlay reading 'Cougars touched down in Mississippi' and a heart emoji, under a partly cloudy sky.
  • Football players in helmets and workout gear practicing drills on a field with agility hurdles, with a building and trees in the background.
  • A football player in a black Washington State Cougars uniform stands on the sideline of a football field in a packed stadium, with a caption that reads 'THAT INTERCEPTION FEELING>>'. The player appears to be celebrating or reacting to a play, with a crowd and other players visible in the background.
  • American football team in maroon uniforms standing at tunnel entrance, ready for game, with text overlay 'Cougs Ready' and fire emojis.
  • Football stadium with players and spectators, scoreboard showing the game between Washington State and other team, with a message "Crimson Locked" indicating game status.
  • Football players practicing on a stadium field with a large 'RED ZONE' text overlay and sad face emojis.
  • Football game at night with players on the field and stadium lights. Text overlay reads 'KMoney Took Off' with three emoji of a sad face with a cloud coming out of the nose.
  • A young man with headphones and a backpack standing outdoors at a sports stadium, with the text "COUGARS ARRIVED" and a timestamp of September 13, 10:18 AM.
  • A football player wearing a helmet and a red jersey with the number 18, standing on the sideline of a stadium field. The stadium is mostly empty, and there are other players and staff in the background. The text overlay says 'THAT DECAL THOUGH' with an emoji of a tired face blowing steam. The player has a sticker of a wildcat with a foam finger, and the top of the image shows the date October 19 and the time 11:56 AM.
  • Football team in practice under a sunny sky with building and trees in background, text overlay reads 'Wake Up, It’s Time for Camp.'
  • Photo of a football helmet with Washington State Cougars logo and a red pylon on a football field, with a stadium and cloudy sky in the background, and overlayed text saying 'Feels good to be home' with a house emoji.
  • A football player hugging a woman on the field during a game, holding a flag, with spectators and banners in the background.
  • Football players entering the field from a tunnel with smoke, with a large building and smoke in the background, and the text overlay 'It's that time. GESA Field'.
  • Football players in red and white uniforms gather on the sideline of a stadium during a game, with a player in the foreground making a peace sign. The scoreboard shows August 31, 11:30 AM, and the stadium is mostly empty, with some spectators visible.

Projects collaborated on

Throughout my time with Washington State University Football, I’ve had the opportunity to collaborate on a variety of creative campaigns and in-season projects for Cougar Football.

Inside a school bus, a wooden table with various items such as clothing, socks, a red cap with WSU, a red and white flag, and a red container with wheat stalks, with green fields and cloudy sky visible through the windows.
view project

For the 2024 WSU Football Runout video featuring Gardner Minshew, I collaborated with the creative team to capture behind-the-scenes moments throughout the shoot. I helped stage the scene as well as assist in media shooting.

Football players in red jerseys and gray pants standing on a field, facing away from the camera, with a building and spectators in the background.
view project

For WSU Football’s Homecoming Week, I shot and edited the official highlight reel featured on Instagram, capturing the energy and nostalgia of game day. I worked on creative direction, helping shape the visual tone and storytelling style to match the vintage theme. I collaborated on ideas for branding elements like stickers, story templates, and social layout concepts to keep the campaign cohesive across all platforms. The goal was to blend a throwback aesthetic with modern motion and editing techniques, creating a piece that resonated with fans and celebrated the spirit of Homecoming Week.

Young man with a stabilizer camera walking through a store entrance as a mascot in a football uniform greets him with a bucket of pizza.
promo video
PAINT SEATTLE CRIMNSON

For the 2024 Apple Cup Promo, I worked on media planning, uniform reveal coordination, and behind-the-scenes content at the paint shop with Butch. My role focused on building the creative flow of the campaign, writing social copy that aligned with WSU Football’s brand voice, and creating captions and messaging that amplified the rivalry’s hype across all platforms. The project showcased the excitement leading up to one of the biggest games of the season while highlighting the details that make Cougar Football stand out.

All flimed and edited by me

Highest performing social reels

Media Day "Yells"

122.6kkviews

12.1k likes

John Mateer Touchdown

161k views

5k likes

QB1 John Mateer Celly

319k views

12.5k likes

Coach JAKE Dickertt

75.6k views

4.8k likes

After Game Fight Song

84.9k views

5k likes

A woman wearing a headset and a white sleeveless vest smiling at the camera on a football field during a game with a large crowd in the stands behind her.

While my role with WSU Football focuses on live coverage, storytelling, and creative campaigns, my passion for content creation extends even further.

I showcase my personal social video work, a collection of highlight edits, creative projects, and independent storytelling pieces that reflect my style and vision as a creator. From cinematic sports edits to personal brand visuals, this space is where I experiment, create freely, and push my creative boundaries.

Beyond the Sidelines:

CLICK HERE TO VIEW KOPLAN.CREATIVE