As a Communications & Marketing Intern for the Washington State University Alumni Association, I supported the promotion of alumni programs, events, and initiatives through strategic communication and digital marketing efforts. My responsibilities included creating engaging social media content, writing marketing copy, designing graphics, assisting with email marketing campaigns, and developing multimedia content to strengthen alumni engagement and brand awareness. I collaborated with the communications team to highlight alumni stories, promote university events, and maintain a consistent brand presence across digital platforms. Through this role, I gained hands-on experience in content creation, social media management, event promotion, and strategic communications within a higher education environment.

pOSITION oVERVIEW:

Work created by me

During my internship with the Washington State University Alumni Association, I developed a variety of communication and marketing materials designed to engage alumni, promote events, and support organizational initiatives.

  • Social media graphics and promotional content for alumni events and programs

  • Instagram reels and short-form video content highlighting alumni stories and university initiatives

  • Email marketing assets, including headers, graphics, and written copy

  • Event promotion materials for programs such as Cougs Connect, Feast @ Home, Cougs of the Desert Golf Classic, and Crimson to Career

  • Scholarship Spotlight campaigns featuring donor and student impact stories

  • Alumni feature content and storytelling pieces

  • Digital graphics adhering to Washington State University brand standards

  • Photography and visual content used across social media and marketing channels

  • Marketing copy for website, social media, and email communications

Tools Used: Adobe Creative Suite, Canva, CapCut, Microsoft Office, Photography, Social Media Platforms (Instagram, Facebook, LinkedIn)

GRAPHICS